Episode 94: Leaving a Career at Google to Find the Missing Dimension of Life with Carolina Lasso
Synopsis
Episode 94. At first the definition of success can seem pretty easy, but over time what success means to each of can change. Sometimes to get it we also have to change the path.
In this episode of the Lifetime at Work Podcast, host Greg Martin interviews Carolina Lasso, a seasoned marketer with a prominent career at Google. Carolina shares her journey from burning out at Google to discovering her true purpose, which led her to become an author and a purpose coach.
They delve into her early career, her experience with mental health challenges, and her subsequent quest for a meaningful life. The conversation covers the concept of success, societal expectations, individual purpose, and the transformative power of helping others.
Carolina also discusses her latest book, 'The Purpose Reset,' co-authored with colleagues, and its focus on finding purpose at individual, team, and organizational levels. They wrap up with practical advice on integrating purpose into everyday life and the importance of authentic self-reflection.
00:00 Introduction to the Podcast
00:23 Meet Carolina Lasso: From Google to Purpose
01:37 Carolina's Journey: From Burnout to Purpose
04:07 The Meaning of Success and Personal Fulfillment
09:18 The Turning Point: Panic Attacks and Self-Discovery
11:54 Writing 'The Purpose Reset' and Its Impact
16:31 Purpose in Work and Life: A Balanced Approach
23:44 The Helpers High: Why Helping Others Feels Good
25:31 Maslow's Hierarchy and Finding Fulfillment
27:29 Balancing Corporate Ambitions with Personal Purpose
29:08 The Importance of Authentic Living
31:24 A Near-Death Experience and Its Lessons
34:46 The Power of Reflection and Legacy
37:53 Connecting Through Success and Purpose
38:46 The Role of Risk in Personal Growth
42:45 Final Thoughts and How to Connect
Background and Key Links
Carolina Lasso is a marketing executive, leadership coach, and former marketing leader at Google. She brings over 15 years of experience driving brand and growth strategies at world-leading tech companies
She is the co-author of The Purpose Reset, a practical guide for professionals seeking meaning and direction in their careers, and a speaker on purposeful leadership and personal growth
Originally from Colombia, Carolina holds an MBA from NYU’s Stern School of Business and is a certified executive coach
You can find Carolina on LinkedIn and at carolinalasso.com.