Latest Episodes
All Episode Summaries
Episode 94: Leaving a Career at Google to Find the Missing Dimension of Life with Carolina Lasso
Episode 94. At first the definition of success can seem pretty easy, but over time what success means to each of can change. Sometimes to get it we also have to change the path.
In this episode of the Lifetime at Work Podcast, host Greg Martin interviews Carolina Lasso, a seasoned marketer with a prominent career at Google. Carolina shares her journey from burning out at Google to discovering her true purpose, which led her to become an author and a purpose coach.
They delve into her early career, her experience with mental health challenges, and her subsequent quest for a meaningful life. The conversation covers the concept of success, societal expectations, individual purpose, and the transformative power of helping others.
Carolina also discusses her latest book, 'The Purpose Reset,' co-authored with colleagues, and its focus on finding purpose at individual, team, and organizational levels. They wrap up with practical advice on integrating purpose into everyday life and the importance of authentic self-reflection.
Episode 93: Building a 100-Person Agency, Selling It and the Future with John Ghiorso
Episode 93. What’s an agency business and what do you do after building one to 100 people and then selling? Retire?
In this episode of the Lifetime at Work podcast, host Greg Martin interviews John Ghiorso, founder of Orca Pacific, an Amazon media agency, which he successfully built and sold. John shares his journey from an accidental agency owner to a seasoned entrepreneur now setting up a venture studio model to launch multiple niche-focused marketing agencies.
Key topics include the dynamics of running and scaling agencies, the importance of aligning company values, the impact of AI on agency businesses, and strategies for hiring and retaining top talent.
Episode 49: Marketing Career Paths and Options with Amy Anderson
Episode 49. What are the options for starting a career in marketing? What are the options across in-house, agency and everything in between?
In this episode, host Greg Martin interviews co-founder of Wild Coffee Marketing, Amy Anderson. Amy began her career working in New York in media and an account executive in the early days of digital media. She continued with a few in-house marketing roles before co-founding her current firm which today handles everything for their clients strategy to execution.
Amy loves that marketing allows her to merge creativity with data-driven decisions, and co-founding her own company has made space for greater flexibility with her family. During the episode, she gives her tips for being successful in today’s marketing space and what really matters when it comes to metrics.
Episode 39: Fear and Putting Yourself Out There with Ryan Hanley
Episode 39. It’s hard to be bold and stand out. There’s a part of us that wants to fit in, find your people and be accepted. But other times you need to stand out and put yourself out there.
In this episode Greg Martin interviews Ryan Hanley. Ryan is an insurance guy (not sexy as he admits), but he’s also a business owner, podcaster, and speaker who believes insurance is the best industry every created. He is the CEO and Founder of Rogue Risk, a national, digital commercial insurance agency.